I interviewed Trae Vassallo, Partner Kleiner Perkins @GLAZED.  (Apologies for the bad sound – it got quite noisy in the room.) Trae is really passionate about the emerging world of digital devices “The Natural Evolution of Mobile: We can now take the power of the internet & not just deliver it to a mobile device but we can deliver it to a customized hardware package that might be our door lock? It might be our thermostat or the glasses I’m wearing on my head? That paradigm shift from to the things in our life that we interact with is really exciting!” Trae is a parent with 3 children, she has a busy career & she’s a technology geek.  So what she is doing is taking all the technology that is now coming & is deployable in the home & really try & live it & experience it! “We are in a unique period of time where there is no IT service for the home so if you’re going to deploy technology in the home it’s got to be great.” Anywhere that it makes her life easier as regards technology she uses it.  A great example is one of the apps that she is using allows her to track & know where her kids are. She also spoke about the changes in the venture industry. Certain infrastructure & tools are so readily available to anyone. One of the ways she is differentiating herself as a venture capitalist is by offering her expertise & experience to startups. “Every industry has to adjust & change with the times. If you think about how the industry operated even 4 years ago – it was who knew who & telephone calls but now everything is out there on the internet. Yes venture capital has to change & grow. That doesn’t mean it is any less valuable.  I think it just means that how people operate is very different.”

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About the author

Pemo Theodore is a Media Publisher & Event Producer. She is Executive Producer of Smart Money Silicon Valley: Network with & Learn from Silicon Valley Investors! NoPanels: Engage Directly with Investors & Industry Leaders; VCHangout: hangout with Investors! & PitchPerfect Silicon Valley: Craft your Pitch & Slide Deck for Funding! & Silicon Valley TV: Broadcasting Silicon Valley to the World! & Avion Global: Launching Diverse Mobile & IOT Startups Globally! & VC Spotlight: Spotlight on Investors! & FinTech Week Silicon Valley. She video interviews venture capitalists & angel investors EZebis: Winning the Venture Game! She is based in Silicon Valley. She has been involved in online business for 10 years. She has been in small business for 39 years in Ireland, London, Canada & Australia. She also published a free ebook (the findings of 1 year research with vcs, angels & women founders) "Why are Women Funded Less than Men? a crowdsourced conversation" available on Scribd.

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